As part of the 3rd year anniversary, owner of the “Time Table Cafe” had an idea to reward customers with promotion related to number 3. This promotion will be run throughout the month starting from the 1st day of anniversary. Poster to be placed at entrance to the cafe and their official Facebook page (social media page with higher traffic).
The idea for poster design was to match the current color scheme and ambient of the cafe. Actual food presentation pictures obtained and messages (logo & contents) to be placed strategically on poster was drafted out for review by the team.
Dark brown color scheme was chosen for background to compliment cafe’s wooden brown theme. A burger photo chosen as the image was taken during daylight for best display of different color tones from the ingredients. Gradient method was used to blend in the food image to background. Logo placed on the top corner where blank space will be occupied. Cursive and bold fonts are used to make the 3rd anniversary message pop out, Simpler fonts are used for further expectation from this celebration. Additional information (address, contact number and operating hours) are included for flyer distribution if required.
Message on poster is short and sweet, further details are to be obtained by walking into cafe. Instead of having customers reading the full details of promotion on the outside, customers tend to walk in to enjoy the ambience of the cafe first hand.
“Beautiful and great choice of photo. Has exceed all expectations! ”